Use Of "Trump" Name In Project That Famed Mogul Is Not The Developer A Misleading Marketing Practice, Alleges Lawsuit

In Fort Lauderdale, Florida, the Daily Business Review reports:

• A Boston restaurateur who banked on the allure of Donald Trump’s name in deciding to buy a Fort Lauderdale condominium-hotel unit alleges in a lawsuit that he is the victim of misleading marketing.

***

• The lawsuit claims marketing material indicated the units would be worth 36 percent more with the Trump name. Trump is not the developer and does not have any agreement to indicate the project will operate under the Trump name when it is completed, according to the suit.(1)

Reportedly, neither Donald Trump nor his organization are named in the lawsuit.

For more, including a link to the lawsuit filed in this case, see Condo Meltdown: Condo with Trump name sued over marketing practices.

(1) According to the story: (a) In June, 80 buyers of condos at another South Florida development, the Trump Towers complex in Sunny Isles Beach, also claimed the Trump name was used to attract buyers; (b) In a lawsuit filed in Miami-Dade Circuit Court, the buyer claimed that the Trump name on their condo can only be used temporarily and for promotional purposes; (c) It said the name may change once the units are sold, if the buildings are completed and if developers Related Group and Dezer Development no longer are associated with the project; (d) The buyers sought the return of $20 million in deposits and the cancellation of sales contracts for units collectively priced at more than $100 million.

A similar story involving the alleged licensing of the "Trump" name in connection with the marketing of a condominium development was reported in Tampa, Florida. See Unbuilt Troubled "Trump Tower Tampa" Project Faces Foreclosure; Famed Builder Said To Have Merely Licensed Named To Local Developer.